Inside Marketing: Weighing in on web design

first_imgThe ultimate test of a website is how well it meets users’ expectations, but it’s not easy to find out what members like and don’t like about your online portal. Two credit unions gathered member input via a simple pop-up feedback system to help guide their website redesign.$135 million Duke University Federal Credit Union used HappyOrNot Web Smileys panel to encourage members to rate selected web pages and content by clicking on a smiling, neutral or sad face and supplying additional comments if they’d like.“With our current website, our goal was to provide as much information as possible,” says CUES member Daniel Berry, CCE, CEO of the Durham, N.C., credit union. “What we’re learning is if it takes more than two or three clicks, members prefer to gather information in a phone call. As a result of feedback from members, our new website design will be simpler and more intuitive, with less information.” continue reading » 29SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Vodafone Spain plans daily Twitch content on new channel

first_imgReport suggest that all of the content will, understandably, be broadcast in Spanish. It’s far from Vodafone Spain’s first foray into esports as they still sponsor G2’s Spanish League of Legends team which compete in the national league. The team is called G2 Vodafone and thus the brand already has substantial exposure. It seems telecommunications companies are very interested in the esports side of things, with Telefonica and Orange also taking prominent positions and making investments in the Spanish League of Legends side.Esports Insider says: They say in esports content is king. If Vodafone Spain can deliver quality esports content on a daily basis then they’ll go some way to cementing themselves as fan favourites in Spain. It’s a hefty commitment, too, as eight hours of content is no small feat. Vodafone Spain has revealed it will launch an esports channel on Twitch this Friday, to be dubbed esports Vodafone. It will broadcast daily, from 16:00 CEST through to 00:00. The content will include a news roundup and plenty of other television-esque content. RapidTVNews suggests that it will even look to run weekly competition on Sunday. The company already has a YouTube channel with over 17,000 subscribers. We knew we had the task of bringing esports to the largest possible audience. We’re proud of having contributed to notably develop the esports audience in Spain and, during this second year, we’d like to help gamers to exploit and improve their skills through our content,” commented Cristina Barbosa, brand director, Vodafone Spain in the initial news on El Mundo, a Spanish news source.She continued: “And if the thing works, do not rule out betting on a broader format, even making the leap to television. You have to do an educational work because, the moment you know Something, it hooks you. I compare it to Master Chef. We did not know what caramelising or liquid hydrogen was, but now all of Spain knows it. Something like that has to be done (with esports).”last_img read more

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Chris Paul provides memorable Drew League appearance

first_imgWATTS >> The line snaked around King-Drew Magnet school as early as 8 a.m. on Sunday. Nearly 10 hours later, over 1,500 people filled the gym. About 500 people were left standing outside eager to catch a glimpse.All the anticipation centered around Houston Rockets and former Clippers guard Chris Paul. He made his Drew League debut around 6 p.m. on Sunday after watching a game there last week. He played along with Rockets guard James Harden in what marked their first game as teammates since appearing together in the 2012 London Olympics and four All-Star games (2013-2016). Harden (27 points, 12 rebounds) and Paul (13 points, 10 assists) then led LA Unified to a 83-81 win over the Hometown Favors. Paul and Harden declined to speak to reporters afterward. But Drew League commissioner Dino Smiley echoed the thoughts of many that saw what transpired.“There was a lot of energy,” Smiley said. “It was draining, intense and unbelievable to have NBA stars on the field. It was fantastic, a great evening.” Newsroom GuidelinesNews TipsContact UsReport an Error “It doesn’t surprise me. Chris is loved by basketball fans everywhere,” said Rockets CEO Tad Brown, who had been in Los Angeles this weekend for Trevor Ariza’s wedding. “He’s one of the greatest players in the world of his generation. We’re just glad he’s on our team.” Brown saw a first-hand glimpse that explained that feeling.“You saw how James and Chris play off each other as far as who is able to break defenses down and get some easy shots,” Brown said. “It was a lot of fun.”There was also a lot of rust. Harden airballed a pair of shots. After Paul missed three consecutive jumpers, public address announcer George Preciado described Paul as “stone cold CP.” While Harden shot 8-of-22 from the field, Paul went 5-of-17 overall. Harden (three turnovers) and Paul (two turnovers) also had issues with handling the ball. But the two also led a second-half charge with stronger shooting accuracy. Then again, Rockets coach Mike D’Antoni is not going to make much over a pro-am summer-league game. “Mike is definitely not going to want to watch a tape of this,” Brown said, laughing. “Mike will like the idea that they’re putting up shots quickly from outside the arc. But no, we’re not going to break down the film.” Still, there were some plays to break down that showed an intriguing two-man game. Both Paul and Harden split ball-handling duties. Harden often fed Paul into the post, while Paul set up Harden along the perimeter. “Mike’s going to figure that out. But I do know is that one of the main focuses was to make sure we got James more help and make sure he didn’t have to carry that load all the time with the ball handling and the passing and distributing,” Brown said. “You add another guy with unbelievable skill sets with taking the load off of James. And vice versa. Chris has always been looking for help.”While Brown called Harden and Paul “two of the best players in the world” and “some of the smartest players on the planet,” Brown sounded intrigued on how each player’s game could complement each other. “Now you have two distributors who are great shooters and penetrators,” Brown said. “Mike is going to have a lot of fun. He’s the mad scientist when it comes to creating those offensive schemes. But that was part of it. How do you get another superstar level player who’s going to be able to share a lot of the workload with what James decided to carry with the team?”All answers pointed to Paul. So, Houston acquired Paul in a sign-and-trade from the Clippers for seven players and a 2018 first-round draft pick.“Chris is tailor made. He’s perfect for our system and is perfect for what we’re trying to do,” Brown said. “Seeing these guys, how much they enjoy being together and how much the team is enjoying getting to know Chris and welcoming the new guys into the system, it’s going to be a lot of fun.”center_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with PackersDrew League chief financial officer Mike McCaa ranked the moment the most memorable regular-season game in the league’s 44-year history before noting the cameo appearances Kobe Bryant, LeBron James and Kevin Durant made during the 2011 NBA lockout. The buzz could have grown louder, though, if not for a notable absence. Drew League officials anticipated Oklahoma City Thunder guard Russell Westbrook would play, which would set up a matchup with Harden after beating him for the regular season’s MVP award. But officials were informed Russell did not want to play after experiencing some minor ailments in recent days. It’s not clear if Westbrook will play when the Drew League All-Stars (featuring Raptors guard DeMar DeRozan and Golden State forward Nick Young) host Jamal Crawford’s Seattle pro-am team at Southwest College on at 7 p.m. on Wednesday. There was plenty of buzz nonetheless. Fans filled the gym for seven games, which included DeRozan, Young, Lakers forward Julius Randle, Toronto guard Delon Wright and former NBA forward Dorell Wright playing on Sunday afternoon. Paul and Harden followed suit against a team that had Knicks guard Tim Hardaway Jr., New Orleans guard Jordan Crawford and Warriors forward Jordan Bell. The rapper, Game, and Chicago guard Dwyane Wade sat courtside. “Man I wanted to grab a jersey,” Wade tweeted.Fans seemed most vocal when they saw Lakers forward Kyle Kuzma watching the game, something that gave Smiley further evidence this is “still a Lakers town.” While longtime Clippers fan “Clipper Darrell” often pleaded during timeouts for Paul to return, he did not draw any boos.last_img read more

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