Dancing with Google

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. A high ranking on search engine Google is an important objective for any charity promoting its Web site online. But will you retain your ranking when Google updates its index?Given Google’s dominance in the Web search engine market, it’s worth spending time tweaking your charity’s Web site’s design and link promotion to ensure that you have a high ranking on the site. A new free tool can help you track your ranking over time and perhaps even indicate how your ranking will perform when Google next updates its index.Some Web site owners believe that it is possible to view upcoming Google updates on the servers www2.google.com and www3.google.com. These are assumed to be test servers indicating the content of the next updates. Advertisement The Google Dance tool is a free Web-based tool that lets you view the search results on up to seven of these servers. This will help you assess whether your charity’s rankings are in danger of dropping, perhaps because of the improvement in ranking performance of a rival.The software is in beta test at the moment so makes no claims for its accuracy or reliability. But it’s still probably worth checking. On some days, like today, there appears to be no movement, but on several times that we have checked it against key words such as “cancer uk”, “blind uk” and “charity uk” we spotted noticeable movements in the rankings.If this doesn’t quite make sense, try searching for your own charity using its name or perhaps a generic keyword on the Google Dance. Dancing with Google  14 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 26 November 2002 | Newslast_img read more

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