Management told to mind language

first_imgRelated posts:No related photos. Comments are closed. Previous Article Next Article “Human capital” is among the most hated pieces of management jargon,according to a survey of business writers.Top of the hate list is “corporate alliancing” followed by”global development” with human capital the third most disliked term.The Plain English Audit, published by HR and management agency Colette HillAssociates, also found terms such as “mentoring” and”outsourcing” are now widely used and understood.The survey asked business journalists to nominate the phrases they mostdislike.Suggested alternatives for “corporate alliancing” include”joint venture” and “cooperation”. Respondents said humancapital could be replaced by “people”, “staff” or”employees”. MD Colette Hill said, “Pet hates are words which are hard tounderstand, for example ‘disintermediation’, or ones used to disguiseunpalatable truths.”Empowerment is widely seen as a euphemism for massive workintensification while a whole range of words are rejected as attempts todisguise redundancy.”Other alternatives include international expansion for global development,and recruitment or headhunting instead of executive search and selection.Hill said, “Top business writers hate jargon with a passion andespecially reject words they regard as euphemisms for un-pleasant realitiessuch as redundancy.”Terms such as outsourcing and outplacement have gained wideacceptance. This shows how quickly terms are accepted if they are useful indescribing evolving business reality.” Management told to mind languageOn 4 Apr 2000 in Personnel Todaylast_img read more

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