Trauma Tuesday: Peloton Edition

first_imgCrystal City from Patriot on Vimeo.There is something about a bike crash video that is especially cringeworthy. Even low-speed accidents elicit winches, gasps, and/or stomach aches. Maybe it’s the fact that you are connected to a large, spiky in places machine that has no qualms about mangling you even if you don’t crash. Maybe it’s the fact that you are traveling at high speed either over rocks and dirt or hard-as-pavement pavement – neither of which do that great a job at breaking your fall. Maybe It’s all of the above.This particular crash at the Crystal Cup outside Washington, D.C. is a perfect storm of miscalculations, unfortunate circumstances, and balls-out riding. The action gets going at around the :30 second mark when a rider trailing the peloton – not the car – clips the race marshal, then nearly gets run over by the pace car that is coming back around. So the pace car is coming back around, which means the peloton is also coming back around. The situation goes from bad to worse, as other officials begin to yell for the riders to “stay left,” when they need to stay right. One rider – Tim Rugg – tries to thread the needle with a bold line to bunny hop move I’m sure he’s practiced a hundred times for just this situation. Unfortunately, the prone race marshal is 5′ 7″, not 5′ 5″, and he takes the brunt of the impact – besides the marshal’s face of course which gets smashed into the hard-as-pavement pavement. Also narrowly avoiding getting run down by the cycling hoard is the male sheriff’s deputy who employs some supremely fancy foot work and body gyration control in the middle of the melee at the 1:11 mark.Side note: a rider cruises to a stop to the left side of the white pace car as the carnage unfolds and takes off on foot out of the frame at the  1:13 mark. Where is he going? Is this the moment he decides he’s had enough of this dangerous sport and just walks off into the sunset of cycling retirement?No serious injuries were reported, and there is a pretty healthy debate in the comments on the Vimeo page of the video, so it’s worth it to check them out.Also here is a hilarious cycling related bonus fail gif from the Giro d’Italia:ku-mediumlast_img read more

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Inside Marketing: Weighing in on web design

first_imgThe ultimate test of a website is how well it meets users’ expectations, but it’s not easy to find out what members like and don’t like about your online portal. Two credit unions gathered member input via a simple pop-up feedback system to help guide their website redesign.$135 million Duke University Federal Credit Union used HappyOrNot Web Smileys panel to encourage members to rate selected web pages and content by clicking on a smiling, neutral or sad face and supplying additional comments if they’d like.“With our current website, our goal was to provide as much information as possible,” says CUES member Daniel Berry, CCE, CEO of the Durham, N.C., credit union. “What we’re learning is if it takes more than two or three clicks, members prefer to gather information in a phone call. As a result of feedback from members, our new website design will be simpler and more intuitive, with less information.” continue reading » 29SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Blatter hails Fergie’s achievements

first_img Ferguson has had a career the likes of which will never be seen again. He won his 49th trophy in United’s 20th league championship. Blatter, who gave Ferguson with a lifetime achievement award last year, said on Twitter: “Just heard Sir Alex Ferguson is retiring at end of season. His achievements in the game place him without doubt as one of the ‘greats’.” UEFA president Michel Platini hailed Ferguson as “a true visionary”, and added: “Sir Alex has made a massive contribution to football, not only in Scotland and in England, but across Europe and beyond. “His dedication, his attention to detail and his unique eye for talent, as both the manager of Manchester United FC and Aberdeen FC, has brought rich rewards over a 30-year period. His CV is almost unique in a results-based profession that normally focuses on short-term solutions rather than long-term vision. “He is a true visionary and I hope that, having helped us in the past through various coaching initiatives, he will continue to collaborate with UEFA to share his fantastic knowledge with the next generation of up-and-coming European coaches who all wish to emulate his achievements in the sport.” Premier League chief executive Richard Scudamore said Ferguson’s “drive, ambition, skill, passion and vision” have forever altered the landscape of football, and he said: “The Premier League has had the privilege to witness many great players, managers and teams. No one has made as great a contribution to the Premier League than Sir Alex Ferguson. “His drive, ambition, skill, passion and vision have not only shaped Manchester United, but in many ways the game of football as we now know it. Sir Alex and his teams during the Premier League era have set the pace others have had to follow; 13 titles out of 21 seasons is a phenomenal achievement.” Professional Footballers’ Association (PFA) chief executive Gordon Taylor told Press Association Sport: “The game of football will be a lot poorer place without him. He has been quite simply the best. “He followed in Sir Matt Busby’s footsteps and even surpassed him. He will be also be the toughest act to follow.” FIFA president Sepp Blatter hailed Sir Alex Ferguson as one of football’s “greats” after the Manchester United manager announced he would retire at the end of the season.center_img Press Associationlast_img read more

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