Stay on target Amazon’s ‘Marvelous’ Gas Station Discount Causes Chaos in CaliforniaAmazon to Donate Unsold Products Instead of Trashing Them On your mark, get set, shop!Amazon Prime Day 2017 begins tonight at 9 p.m. Eastern—promising 30 hours of deals for techies, beauty fans, gamers, kids, home chefs, bookworms, fitness buffs, DIYers, sports enthusiasts, and other stereotypes.If you’re not already a Prime member, now’s a great time to sign up for a 30-day free trial.“Our teams have been working for months to source exciting and interesting deals,” Greg Greeley vice president of Amazon Prime, said in a statement. “Our fulfillment centers are loaded with products, our operations associates are ready and our transportation partners around the world are excitedly waiting for the first Prime Day order.”Amazon’s yearly rollbacks aren’t the only annual deductions, though: Since 1952, Black Friday—the day after Thanksgiving in the US—has marked the beginning of the holiday shopping season.“Amazon talks a big game telling Black Friday to ‘step aside,’” deal aggregator BestBlackFriday.com said in a recent blog post, analyzing deals from the previous two Prime Day events.And the online retailer is not wrong: 64 percent of Prime Day 2015 prices were better than Black Friday, while 77 percent of Prime Day 2016 discounts trumped that year’s post-Thanksgiving shopping spree, according to the blog.“Amazon views Prime Day as a Black Friday competitor, so we feel as though it is our duty to hold them to such a bold claim,” BestBlackFriday said. “While Black Friday still wins in sheer volume, Prime Day has a lot to be excited about.”BestBlackFriday.com’s Prime Day 2017 tips:Keep personal information up to date. Scrambling for your credit card could take minutes that you don’t have to spare.Download Amazon’s free app. It will be easier to make purchases on an actual computer, but the application is “a vital tool for any successful Prime shopper.”Add products to your shopping list. If items are included in Prime Day, you will receive a notification.Prepare for long hours. “For the complete Prime Day experience, you are going to have to sacrifice a little sleep.” Stay up late Monday, get up early Tuesday. Shop around. “While we cannot provide specific details yet, we have spoken to numerous large retailers regarding their competing Prime Day sales this year. We’ll just say you should not do all your shopping at Amazon on Prime Day if you want the best deals.”Prime Day 2017 deals comparison:Amazon Echo: Now $89.99 (save $90): $50 less than Black Friday 2016, $40 less than Prime Day 2016Amazon Echo Dot: Now $34.99 (save $15): $5 less than Black Friday and Cyber Monday 2016Kindle Paperwhite: Now $89.99 (save $30): $10 less than Black Friday 2016, same price as Prime Day 2016Fire 7 tablet: Now $29.99 (save $20): $3.34 less than Black Friday and Prime Day 201632-inch 720 TCL TV: Now $99.99: $30 more than Black Friday 2016, same price as Prime Day 2016Additional Prime Day 2017 sneak peek:$40 off Fire HD 8 Kids Edition (now $89.99)Four months of Amazon Music Unlimited streaming for $0.99 (with purchase of Echo device, Fire TV streaming media player, Fire tablet)25 percent or more off AmazonBasics20 percent back on select items with Amazon Prime credit cardUp to 50 percent off grocery items by Amazonvia AmazonPrime Day 2017 tips for Alexa shoppers:Prime members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV, or a Fire tablet can start spending earlier, and continue longer:Beginning at 7 p.m. Eastern, voice shoppers get exclusive early access to select reductions. And have access to Alexa deals through July 17.Just ask “Alexa, what are your Prime Day deals?” and snag a $10 credit when you order an Alexa Deal of $20 or more.Prime Air cargo planes are ready to fly in the U.S. (via Amazon)This year’s buying bonanza is set to be Amazon’s biggest: According to new data from securities research firm Consumer Intelligence Research Partners (CIRP), Amazon Prime membership has increased 35 percent in one year—from 63 million US members at the end of June 2016 to 85 million today.A Prime subscription costs $10 per month, or $99 a year. Amazon last week announced that customers with a valid Electronic Benefits Transfer (EBT) card can sign up for Prime’s two-day shipping and other perks for just $5.99 monthly.Let us know what you like about Geek by taking our survey.