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first_img28 April 2009 President-elect Jacob Zuma has assured the country that his new administration would be a government for all South Africans. “Working together we will make it a government for all South Africans,” Zuma told journalists after the Independent Electoral Commission (IEC) announced the results of South Africa’s general elections in Pretoria on Saturday night. Zuma, who will be inaugurated as President on 9 May, said South Africa needed a government that knew what to do in order to tackle poverty and build on the successes of the 15 years since the country’s first democratic elections in 1994. “We were serious when we said we want government to have direct contact with the people of South Africa,” he said, vowing to improve service delivery while ensuring that only competent people were employed in the public service. Zuma congratulated the IEC on delivering another efficient, free and fair election. The African National Congress (ANC) received 65.9% of the 17.6-million valid votes cast, securing 264 seats in South Africa’s National Assembly, followed by the Democratic Alliance (DA) with 16.6% of the vote (67 seats in Parliament) and the recently established Congress of the People (Cope) with 7.4% (30 seats). Regarding the 2010 Fifa World Cup, the President-in-waiting said the government would ensure that South Africa hosted the best ever tournament. He said he had spoken to Fifa President Sepp Blatter earlier on Saturday afternoon to assure him that the new administration pick up from the current administration in its preparations for the event. “We are convinced that we will make a success of the tournament and that we will impress the world with our abilities as a host for an event of this magnitude,” he said. Source: BuaNewslast_img read more

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first_imgThe condition of new wreckage, which authorities believe is almost certain to have come from Malaysian Airlines Flight MH 370, shows the plane would have hit the water at high speed and disintegrated on impact.The find by a South African family in Mozambique – possibly the most significant discovery of wreckage from MH370 so far – would dispel the theories that the pilot tried to make a controlled landing.A serial number on the wreckage – dubbed the fourth piece – matches an upper main wing panel and shows it is almost certainly from MH370 say experts.A South African family that recently were on holiday in Mozambique came across the piece in December but only realised the significance after another suspected piece of debris – the second – was found on a sandbank off Mozambique two weeks ago.The new fourth piece bears a striking resemblance to the second found by American MH370 hunter Blaine Gibson.The family are now in contact with South African and Australian authorities.South Africa’s Civil Aviation Authority’s Accident and Incident Investigations Division has confirmed to East Coast Radio Newswatch they are sending an official to pick up the debris, before passing it on to international investigators looking into the disappearance of the plane.AirlineRatings understands its will be flown to Australia for identification.The second piece found by Mr Gibson arrived in Malaysia yesterday and is being sent onto Australia over the weekend for examination.Another piece – the third – which carries the grey and blue Malaysia Airlines colours was discovered on Reunion Island last week.In a twist, that piece which was now been handed over to police, was found by the Johnny Begue, who discovered the first piece of debris – a “flaperon” off MH370 in July last year.Mr Begue told AFP that he was out jogging on the shore when he found the object measuring about 40 by 20 centimetres which had a blue mark on the surface and was grey underneath.This piece is being flown to France for examination.Last week UWA oceanographer Charitha Pattiaratchi said drift modelling showed that debris would wash up first at Reunion Island then the East Coast of AfricaProfessor Pattiaratchi said that “debris would start appearing in the Mozambique Channel from September last year.”The latests finds, if confirmed from MH370,  confirm with out any doubt that the international search team are looking in the right area, 1800km west-south-west of Perth, for MH370 according to Professor Pattiaratchi.last_img read more

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first_imgAbout 3000 people were evacuated from Orly airport in Paris after a terror suspect was shot dead early Saturday.The Guardian reported that the attacker had assaulted a patrol of three air force soldiers and tried to take a gun from one.He wrestled the officer to the floor abut she held on to her weapon.French Defence Minister Jean-Yves Le Drian said the two other soldiers then opened fire to protect their colleague and other passengers at the airport.The attacker is believed to be a radicalised Muslim who was on a security watch list, officials said.Police warned people to stay away from the airport and all flights in and out of the facility were suspended.Other passengers were unable to disembark from flights which had landed and aircraft were diverted to Charles de Gaulle airport.”We were sitting in Hall Three when all of a sudden people started running and telling us to run with them,” Ellie Guttetter, 18, from the US told the BBC. “The people running were passengers and flight attendants. It was pretty chaotic and everyone was panicking – it was scary.”The bomb squad was called in but did not find explosives.last_img read more

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first_imgSouth Africans supported the 2010 Fifa World Cup and national team Bafana Bafana as a nation united. (Image: MediaClubsouthafrica.com. For more free photos, visit the image library)On 24 September 2010, South Africa celebrates its national Heritage Day, which aims to highlight and promote the country’s diverse cultural expressions – such as music, languages, food, and craft – and heritage. These important factors together contribute significantly to nation building.During this year’s Heritage Month, the South African government will celebrate the successes of the 2010 Fifa World Cup, and the contribution of all South Africans in making the tournament the triumph that it was.While events will take place all around the country under the theme Celebrating 2010 Fifa World Cup successes: our heritage, the main gathering will be held at the Moses Mabhida Stadium in Durban on 24 September, with President Jacob Zuma in attendance.South Africa’s globally acclaimed hosting of the World Cup has instilled a spirit of hope and the belief that the country can achieve even greater things.“The successful hosting of the tournament has become part of our legacy and national heritage, and will always be a source of inspiration and hope to future generations,” said government spokesperson Themba Maseko.‘Keep the spirit of ubuntu going’Earlier in September, Arts and Culture Minister Lulu Xingwana urged South Africans to use Heritage Month to deepen the country’s humanity and unity, as they did during the World Cup.Let us work together to sustain the spirit of ubuntu and patriotism that prevailed during the global event,” Xingwana said.She urged South Africans to celebrate their collective achievements during the Fifa World Cup, from the building of infrastructure to the feeling of goodwill and exuberance that pervaded the country. The hard work and sacrifices of the various sectors of society during the World Cup is just cause for celebration this Heritage Day.“We believe that it is important to sustain the positive memory [of the World Cup], and mobilise all the sectors of our society in the celebration of this distinctive period in the history of our country,” Xingwana said.She added that it was important to keep the World Cup momentum going, and to commit as a nation to strive towards social cohesion.• Source: BuaNewslast_img read more

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first_img6 May 2011 The Department of Water Affairs has forged a partnership with the Water Resources Group, an influential public-private global network on water supported by the World Economic Forum and the International Finance Corporation, to address critical water issues in South Africa. The declaration of partnership was announced at the World Economic Forum on Africa in Cape Town on Wednesday by Water and Environmental Affairs Minister Edna Molewa, and Nestle chairman Peter Brabeck-Letmathe, who also chairs the Water Resources Group. A new public-private expert leadership group, chaired by the Department of Water Affairs director-general, will be formed to oversee the activities of a partnership called “South Africa Strategic Water Partners Network” to address water conservation, demand management and developing more sustainable management of groundwater resources in SA. The partnership “will help identify how South Africa’s plans for growth can be met with the water it has safely available,” said Brabeck-Letmathe. “The foresight and leadership of Minister Molewa in this regard should be applauded.” Managing the supply, demand gap In South Africa, water demand is expected to rise by 52% within the next 30 years while the supply of water is sharply declining. If current trends of leakage from aged and poorly maintained municipal infrastructure and the loss of wetlands persist, this growth in demand will intensify competition for water resources across all sectors of the economy. Should the status quo in management practices remain, a gap of 17% between water demand and supply is forecast by 2030. This gap would have serious social and political implications and strongly affect South Africa economic growth. The Water Resources Group partnership “will enable South Africa to access best practice economics, projects and policies in water management from public, private and civil society sectors around the world, enabling officials to field-test and replicate actions for implementation domestically,” said Dominic Waughray of the World Economic Forum, a member of the Water Resources Group.Increased efficiency, diversification The group will focus on increasing water use efficiency in South African agriculture, industry and households, while reducing leakage from municipal and other distribution networks. At the same time, it will look at diversifying South Africa’s water mix by increasing the re-use of effluent and desalination, and developing more sustainable management of groundwater resources. The group will help the government develop water strategies for different sectors, identify and help design projects for implementing each strategy, and develop public-private expert collaborations to take the pilot projects forward. The Water Resources Group, a public-private platform for collaboration, engages with those governments who invite it to work on a comprehensive water sector reform strategy, then provides a public-private approach to support them. Key partners of the Water Resources Group include the Coca-Cola Company, the International Finance Corporation, Nestle, PepsiCo, the Swiss Agency for Development and Cooperation, and Veolia Environment. Source: World Economic Forumlast_img read more

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first_imgPupils at Gontse Primary School in Soshanguve who were given a talk on dignity. Dignity Day speakers Amukelani Mayimele of Zayrah, Leo Makgamathe of Brand South Africa, Neliswa Fente from SpringAGE and Nicolaas Herholdt from Rotary.(Images: Cadine Pillay) MEDIA CONTACTS • Leo Makgamathe   Brand South Africa   +27 82 557 3483 RELATED ARTICLES • Getting needy kids hooked on books • Why we need a literate nation • Spotlight on open access learning • Instilling a love of reading • Reading to boost our self-esteemCadine Pillay Ahead of Global Dignity Day on 20 October 2012, pupils at Gontse Primary School in the impoverished township of Soshanguve in Pretoria were given a course on dignity and self-worth by community-driven leaders of South Africa.Speaking to the pupils were Amukelani Mayimele of Zayrah, the NGO that supplies books to war-torn areas in Africa, Neliswa Fente from SpringAGE, which is a movement of young South Africans determined to make a difference, Nicolaas Herholdt from Rotary, the renowned organisation of community service clubs, and Leo Makgamathe of Brand South Africa.The event took place on 9 October, and the speakers were all well-received by Gontse Primary School as the pupils enthusiastically participated in the discussion of dignity.Dignity DaysGlobal Dignity Day was founded in 2006 by the World Economic Forum’s Young Global Leaders (YGL), who realised the one thing that everyone in the world wanted was their dignity to be recognised.Since then they have worked with many other YGLs and other partners in over 40 countries, hosting what are known as Dignity Days. This involves going to schools and communities around the world and teaching a course of dignity to youth.“The aim is to instil a new, positive, inclusive and interconnected sense of value in young people that will guide them as they grow,” says Phuti Mahanyele, YGL and chairperson for global dignity in South Africa.The session at Gontse started with the young leaders sharing their own stories of dignity and a discussion on the principles of dignity with the pupils of Gontse; the pupils then volunteered to define dignity in their own words.Playing your part with dignity “To play your part with dignity, you have to know that you are responsible for yourself,” Fente told pupils. “We are the solution to our own problems.”Mayimele, founder of Zayrah, which also seeks to alleviate poverty and inspire Africans to better their lives, then urged the young pupils of Gontse to share their thoughts on dignity. Mayimele is also a One Young World (OYW) ambassador for South Africa. OYW is an NGO that connects young people with a desire to change the world.Herholdt concluded the dialogue by sharing his experiences of dignity and the challenges he has faced when he was a young person. “In life, your dignity will always be challenged, but you have to learn how to be strong,” Herholdt said.“Accept criticism, and accept that everyone is different and important. Be strong and know who you are.”The speakers, on behalf of their companies, also donated gifts to the school in the form of learning aids and books. Pupils who took part in the session and shared their views on dignity with the others received certificates of participation.last_img read more

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first_img24 February 2016More international film production should be encouraged in South Africa to strengthen the country’s economy, Trade and Industry Minister Rob Davies said at an event to publicise a current US television production in the country, the historical series Of Kings and Prophets.Minister Rob Davies at Of Kings & Prophets location, Stellenbosch. One of the production funded by the dti. pic.twitter.com/OzNWwRDOrr— Nelly Molokoane (@metlae1) September 10, 2015The rand-dollar exchange rate was a boon to foreign film production he said: “It means they have a huge advantage; it just makes it much cheaper for them.” But the minister was cautious to add that the training and experience for the local film production workforce, covering everything from acting to production and behind the scenes, was an immeasurable boost for the South African talent involved. Service providers and other industries also benefit from the investments.Since the introduction of its film incentive programme by the Department of Trade and Industry (DTI) in 2004, 20% of preproduction and production spending by international film productions in South Africa had gone directly into the country and its workforce, the department said – even more if postproduction work (including using local visual effects and editing companies) was completed in South Africa.And the effects of this investment were being felt in all areas of the industry, according to a 2012 baseline report by Deloitte. It showed that the industry achieved an economic multiplier of 2.89 – for every rand spent in the industry, R1.89 was generated within the local economy. In total, since 2004, R15-billion has been invested in South Africa and its people.Boosting South African talentFilm and television production added R5-billion to Cape Town’s economy, according to the city, a city of choice for local and foreign film makers. More importantly, it added 35 000 new local jobs between 2011 and 2014. Productions include the Leonard DiCaprio hit Blood Diamond, Safe House starring Denzil Washington and, most recently, the acclaimed Mad Max: Fury Road.Johannesburg, not to be left out, has also enjoyed its fair share of Hollywood filmmaking glitz and financial boost as the backdrop to hit films such as District 9 and Chappie, a scene in the second Avengers movie and locals hits such as Jerusalema and Fanie Fourie’s Lobola.South African storiesOver the last five years, the local film industry – telling original South Africa stories for film and television for local and international markets – has grown exponentially. Directors, writers, actors and hands-on production staff are taking the lessons learned from working on international productions and using these to tell local stories and build the industry.In 2011 to 2013, the industry produced 25 films for theatre release, generating 11% of industry-wide box-office takings, or R98-million (about $6.4-million) of R879-million.During the first half of 2014, more than a dozen local films accounted for R33- million of the R382-million total box office gross. These films covered diverse genres and fortunes: action, drama, comedy, documentary and art house.Successful movies such as Anant Singh’s epic Long Walk to Freedom, the Spud trilogy, numerous Afrikaans-language box office hits and, most recently, the sleeper success of the romantic drama Ayanda, have all benefited from the development of the local film industry via large international input.Of Kings and ProphetsOf Kings and Prophets, a production by the American Broadcasting Corporation (ABC) said to rival the scope and success of other epics such as Game of Thrones and Lord of the Rings, is currently filming in Cape Town. It is officially, according to the DTI, the largest production to be filmed in South Africa. Direct production spend by ABC is estimated at over R450-million, with R391-million of that expenditure qualifying for a 20% rebate for the South African government.According to the DTI factsheet accompanying Davies’ visit to the production, estimated direct and indirect tax revenue for the local economy is estimated to be R70-million.Almost all of the crew on the production are South African, according to ABC, covering everything from costume design to casting and set construction.Of Kings and Prophets film set in Western Cape is entirely built by South Africans https://t.co/XtG1DTtpFF pic.twitter.com/OhHmLrWSJm— BDlive (@BDliveSA) February 20, 2016Sets – interiors are in a Stellenbosch warehouse and exteriors are in Durbanville – are reputably some of the largest ever built in South Africa and were co-ordinated by a full South African workforce, headed by production design veteran Johnny Breedt. Breedt also worked on Long Walk To Freedom, Hotel Rwanda and the No.1 Ladies’ Detective Agency series.Of the 600 to 850 crew members working on the series, 50% were from “previously disadvantaged” groups, Davies said, including 26 South African trainees and film graduates in 12 production departments. Their training was provided by the local non-profit Film Industry Learner Mentorship (Film) programme and was financed by the DTI.A total of 829 local production vendors and service providers – including catering, manufacturing and hospitality assistance – have been used by the production.The series’ co-executive producer, Chris Brancato, praised the work ethic of the South African production team, highlighting the ethnic diversity of the crew, particularly in fulfilling various high-skill roles – something he called a rarity in Hollywood.Speaking to Business Day, Brancato said the assistance from the local industry and the government did not disappoint. Comparing the differences between the American and South African counterparts, he said seasoned Hollywood film industry members working on the Of Kings. production were incredibly impressed with the work ethic and skills level South Africans had shown, adding that it “is not a common response in Hollywood”.Another ABC production head, Gary French, reiterated the international film community’s enthusiasm for working in South Africa and with South Africa talent, telling Business Day’s Sue Blaine: “We couldn’t have done it without the South Africans who have come on to our show and become part of our family.”Of Kings and Prophets is the largest ABC production yet to be filmed in SA https://t.co/s22HlFShtb pic.twitter.com/vP22HBDPqM— BDlive (@BDliveSA) February 19, 2016*Of Kings and Prophets, starring Ray Winston, premieres on US television in March 2016 and locally on DSTV Edge later in the year.Source: Bizcommunity, Business Daylast_img read more

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first_imgThe National Treasury announced the official establishment of the New Development Bank (NDB) headquarters in Shanghai, China on 27 February. This marks the completion of legal procedures that will now allow the bank to begin its operations.The South African operation has started a national recruitment process, and the Treasury has encouraged South Africans with the necessary skills and qualifications to apply via its website. (Image: BRICS Business Council, via Facebook)The National Treasury announced the official establishment of the New Development Bank (NDB) headquarters in Shanghai, China on 27 February, which marks the completion of legal procedures that will now allow the bank to begin its operations, in a statement released on 7 March 2016.#China, #BRICS bank sign #documents. Read more: https://t.co/iAtjjnwSuv pic.twitter.com/afZd2Z4vdk— Fakhrul Alam (@fakhrulalam88) February 28, 2016The headquarters was first opened in July 2015, following the formal agreement on the bank’s establishment between BRICS leaders at its fifth annual summit, held in South Africa in 2013.The NDB is busy establishing its Africa Regional Centre in Johannesburg, as outlined by Finance Minister Pravin Gordhan in his 2016 Budget Speech.The South African operation has started a national recruitment process, and the Treasury has encouraged South Africans with the necessary skills and qualifications to apply via its website for a variety of mid- and high-level positions at the institution.South Africa’s first instalment of R2-billion was paid to the bank in December last year, according to the minister’s 2016 Budget Review, and the budget makes provision for further commitments over the medium term.The NDB will begin operations with $50-billion (about R770-billion), which will expand to the full $100-billion in the next five to 10 years.While China may have the largest share of voting rights in the bank with its $41-billion pledged contribution, the South African contribution and its work in the organisation will go a long way to developing the rest of the continent as an emerging economic power.“This initiative,” Gordhan said his address to Parliament, “gives impetus to our role as a financial centre for Africa and will facilitate access to global finance by African investors and institutions.”The bank will focus on lending money to developing countries to help finance infrastructure projects. Economists consider the NDB a viable and necessary alternative to the World Bank and the International Monetary Fund, one that will bring the focus back to developing the BRICS member nations as well as emerging nations on their respective continents.To achieve this, the bank will support public and private projects through loans, guarantees, equity participation and other financial instruments.This primary focus will complement BRICS’ existing efforts of multilateral and regional financial institutions for global growth and development. The NDB will also co-operate with international organisations and other financial entities, and provide technical assistance for projects to be supported by the bank.The BRICS economies comprise more than 3 billion people – over 40% of the world’s population – and cover more than a quarter of the world’s land area and global gross domestic product.Source: South African Government News Agencylast_img read more

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first_imgThe internet should be open, neutral, resilient, interoperable and responsive to the growth needs of all. This was the message Dr Siyabonga Cwele, South Africa’s telecoms minister, brought to the fifth annual meeting of the African Internet Governance Forum this week.The main theme of the meeting, held in Durban from 16 to 18 October, is “Inclusive development and the digital transformation of Africa”.”While the internet was first developed in the US, it has become a global resource for the development of all our citizens,” Cwele said.”The African continent believes internet governance should be multilateral and democratic. It should involve all governments and relevant stakeholders – such as academics, NGOs and ICT companies – in their respective roles.“The minister cited the launch of the first African Regional Internet Exchange in Johannesburg three weeks ago by African Union (AU) Commissioner Dr Elham M Ebrahim as an example of internet innovation on the continent.The African Internet Governance Forum (AfIGIF) annual meeting has been held every year since 2012. This year’s gathering aims to discuss and finalise African positions on the internet and its governance ahead of the December 2016 Global Internet Governance Forum in Mexico.”We are extremely grateful for your continuing partnership,” Cwele told delegates. This, he said, would “ensure that we build an inclusive continent by rolling out large infrastructure projects that connect Africans to opportunities – and each other”.A robust internet was essential to achieving the AU’s Agenda 2063, Cwele said. This 50-year plan aims to build effective institutions, enhance accountability, strengthen solidarity and integration, ensure gender equality and youth empowerment, and achieve peace and security across the continent.”AU infrastructure projects, particularly those of power and internet connectivity, are crucial for this continent to leapfrog in development to be on a par with the developed world,” he said.Locally, South Africa Connect, the country’s national broadband policy, has been prioritised as part of the Nine Point Plan to reignite growth after the global economic downturn.More than this, the South African government recently finalised the National Integrated ICT White Paper to guide the development of information technology. This was achieved, Cwele said, “after long consultations since 2012, and in line with our vision 2030, the National Development Plan”.The white paper, he said, outlined a policy framework for maintaining an open internet, to maximise the net’s potential to transform how citizens interact with their government, how government delivers services, and how businesses transact.”We need to ensure that the continent is empowered to take advantage of the internet and the Fourth Industrial Revolution,” Cwele said.”I hope that after three days we will have an action plan that we can take to the Global Internet Governance Forum and show that Africa is ready to do business with the international internet community on an equal footing.”SouthAfrica.info reporterWould you like to use this article in your publication or on your website? See Using SouthAfrica.info material.last_img read more

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first_imgBrand South Africa’s Play Your Part initiative was one of 34 Gold award winners at the Loeries this year. Here’s more on the award-winning radio ad and the current campaigns of Play Your Part.Sithembile Ntombela (right), Brand South Africa’s general manager of marketing, is pleased with the Loerie Gold award won for the Play Your Part radio ad. Here she is with Thobile Mushwana, a Play Your Part ambassador. (Images: Mathiba Molefe)Melissa JavanBrand South Africa’s Play Your Part won a Gold award at the Loeries this year, held at the Inkosi Albert Luthuli International Convention Centre in Durban. The Loeries awards ceremonies were held on 19 and 20 August 2017 during Loeries Creative Week Durban.The Loeries are the marketing and advertising industry’s awards. They are an opportunity for brands and marketers to view the very best work coming out of the region. All countries from Africa and the Middle East may enter all the categories, but entries from outside South Africa are judged separately.The Media Update reported that more than 3,000 entries were received, with 20% of them from outside South Africa. A total of 800 brands were represented by 400 agencies from 18 countries in Africa and the Middle East.The awardsThere were more than 240 Loeries awarded in 22 categories, including five Grand Prix, 34 Golds, 24 CraftGolds, 73 Silvers, and 102 Bronzes.The special awards included Nathan Reddy of Grid Worldwide, who was inducted into the Loeries Hall of Fame. He is the first designer to receive this honour.Brand South Africa was entered in the Radio Communication: South African Non-English Radio Station Commercials category. Its agency, The Odd Number, won the Gold for the After Tears radio ad for Play Your Part.Listen to the advert (or read the subtitles) here:In the same category, The Odd Number won a Silver for its BBC Lifestyle campaign, Hell’s Kitchen – Mama, Mfundisi, for the Hell’s Kitchen initiative.Joe Public won a Silver award for its Back to School campaign for Jet, called Hand-me-downs – Is’khaftini, Is’cathulo, Isokisi.Runners-up in the category were DDB, which won a Bronze for the Medal Paints Inkanyamba campaign, as did I See A Different You for the self-promotion campaign, Wa hamba Nathi.Communication for niche audiencesLoeries CEO Andrew Human told Campaign Middle East that the Loeries focused on being a regional specialist show. “In our judging, our judges are guided to look for regional excellence, to look for regional relevance.“Often you might find that niche work that may be overlooked in a global show, is what really comes out here and might get a strong award… We are looking for work in local languages that has a small cultural significance to the niche audience,” he said.“It doesn’t have to be a global campaign. It doesn’t have to make sense in London and in New York City. It can make sense in one city, in one country and region and we want to see how communication is being targeted to niche regional audiences.”The Q&APlay Your Part is a movement not a campaign, explained Sithembile Ntombela, Brand South Africa’s general manager of marketing. She was speaking at the media launch of the Play Your Part television series on 24 August 2017. “A campaign ends.“It is imperative to get South Africans to rally behind the Nation’s Brand. There are endless opportunities of getting involved and that is Play Your Part is a call to action programme that challenges every South African to play their part in their communities and contribute towards a positive social change.Sithembile NtombelaJournalist Melissa Javan spoke to Ntombela following the Gold Loerie win; she talked about what Play Your Part was currently doing:Melissa Javan: Congratulations on the Loerie win. How do you feel about it?Sithembile Ntombela: Ecstatic! Play Your Part was launched in 2011 with an objective of promoting active citizenship among citizens with a view that when we as a collective play our part, we will achieve what is set out in the country’s vision.After six years of hard work, receiving a gold award is a huge success and a key milestone for the organisation. This is also indicative of a hard working organisation, an organisation that continues to create a Nation Brand that inspires its people and is admired globally. Play Your Part affords us with a platform of bringing inspiration to life.MJ: What was the idea behind the radio ad?SN: The big idea was to show the reality of the consequences of driving after drinking alcohol. We believe that the number of road accidents continue to be on the rise and the campaign objective was really to activate the “rude awakening” of this reality.That is why the set of the ad is in heaven. If all citizens can play their part and promote responsible driving, the number of accidents can be reduced.MJ: Why was it specifically targeted at non-English speakers?SN: My view is that due to the lingo used, the ad lands itself naturally to a vernacular station. The plan is to get stakeholders to promote the ad and flight it on various platforms, including social media.MJ: Was it part of a campaign?SN: It was a tactical advert in support of the Arrive Alive campaign, which is often championed by the Department of Transport.MJ: How often does Brand South Africa do campaigns like these?SN: Brand South Africa works with and through various stakeholders and there are different collaborations that often take place. For example, there are the South African Premier Business Awards in collaboration with Proudly SA and the Department of Trade and Industry.However, this advert will be aired on different radio channels during the holiday season, with the objective of issuing a strong call to action.MJ: Can you name a few campaigns you are busy with now?SN: We are working with the Department of Trade and Industry on the South African Premier Business Awards. We are also busy with the Play Your Part TV series, which will start airing on 26 August 2017 on SABC 2, at 18h00.In addition, we are promoting the nation brand on international platforms through a partnership with CNN. We have an on-going media engagement to strengthen our relations with the media and get them to understand the nation brand performance.MJ: How important are the Loeries for South Africa?SN: Very important. They enhance the nation brand’s reputation and hopefully this can help in promoting the visibility of Brand South Africa. For me, the Loeries are a platform of celebrating creativity, talent and innovation. If a brand gets recognition at the Loeries, it enhances that brand’s reputation.MJ: Any final thoughts?SN: We will continue to work hard to ensure that the nation brand is recognised and that many South Africans can rally behind the brand and support Brand South Africa in advancing the long-term reputation and competitiveness of South Africa.Watch this year’s Loeries and the winners on its official site.Sources: Loeries, Campaign Middle East and Campaign Middle East, YouTube.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

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